Perfectly Imperfect

BELOW AVERAGE is for those who embrace life as it comes—small wins, quiet victories, and just getting by. Not every day is perfect, and that’s okay.

Born and designed in California, our soft, comfy products remind you that "good enough" is pretty great. Whether you're feeling motivated or simply making it through, stay true to yourself. Because we’re all beautifully imperfect.

Our signature

Made for Real Life

Simple comfort that fits wherever you’re headed.

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BEST SELLER

California Series

Comfort meets style in our timeless vintage collection.

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NEW

Japanese Type Series

A touch of style and originality for everyday wear.

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CLASSIC

Embroidered Hoody

Stay cozy all day and night with this 100% cotton hoody.

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ICONIC

Original Hat

Top off your look with an embroidered hat—match it with any of your wardrobe.

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NEW

Our Signature Items

Explore our signature pieces. Each item could be perfect for you or a loved one.

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Featured products

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